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As you may well know, SPCA receives mostly local cats and mongrels/mixed-breed dogs. At the moment, many people who are interested in adopting or purchasing a pet from a pet shop are already set on getting a pure-breed animal when there are so many more local animals in need of a roof over their heads! With the Love Knows No Pedigree campaign, SPCA would like to focus on finding loving homes for our lovely, Made-In-Malaysia cats and dogs. We strongly feel that our local buddies are as attractive, loving and interesting as their pure-breed counterparts and together with Radioactive, SPCA hope to boost adoption rates for these beautiful souls while also spreading positive messages of kindness and compassion towards all animals !

How Does The Project Work ?
Radioactive in collaboration with 5 local and international character artists have produced 650 limited edition t-shirts to help raise funds for SPCA, while increasing public awareness on their cause. 20% from each t-shirt sold will be donated to the SPCA, so pick up your animal-friendly t-shirt as soon as they hit the market in March !

When to Get Them ?
The campaign will be launched in on the 17th March 2007 at the One Utama Rainforest Area, attended by Channel [V] VJ’s and local celebrities. Several cats, puppies and dogs will be brought for adoption, and the organizer are planning some fun activities for all who attend the event! The T-shirts will be available in all Radioactive outlets nationwide from March onwards, so be on the look-out for them ! To get a sneak-peek at the designs, visit Radioactive

Get a SPCA Goodie Bag with every adoption, containing sample packs of cat/ dog food, discount vouchers for dog obedience training (courtesy of puppy.com.my) and pet grooming (courtesy of House of Groomers) as well as a supercool SPCA “Be Kind To Animals” wrist/ ankle band !

Volunteers needed : Please contact Louise @ louise.vansteveninck@gmail.com to register !